Objective
Educate Citibank users on the new eChat feature on citibank.com.sg, developed in line with its “Bank anywhere, anytime” campaign.
Concept
A professional video presentation demonstrating usage of the eChat facility, and how it complements Citibank’s proposition of banking on the go.
Summary of campaign
The video informed users on how to use the eChat service in a professional manner, eliciting confidence in the facility, as well as consolidated Citibank's positioning as:
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The first bank in Singapore to offer a service where customers can get help 24/7
- A bank that takes its promises seriously
- A bank that delivers on its promises with proactive steps in improving service offerings
WATCH VIDEO
